Track record
Same job, different rooms.
Four moves, one direction — from writing the systems to running the organisations that own them.
2021 — now
Tech & AI Director
Alkemy Group · €250M+ revenue · 2,000+ people
Running technology and AI for luxury commerce at group scale, where the job stops being the platform and becomes the people who own it.
2018 — 2021
Co-Founder and CTO
Atoms · €5M revenue · 40 people
Built the company and the platform work behind it: forty people serving luxury and design brands who expected the site to feel like the product.
2007 — 2018
Co-Founder and CTO
DiGiness · €1M revenue · 8 people
Eleven years shipping for startups, SMEs and global agencies — the range that taught me which problems are actually the same problem.
2005 — 2007
Fullstack developer
Freelance
Ruby on Rails, on my own, for whoever would pay for it. Everything since has been the same job with more people in the room.
No résumé acrobatics
Three public receipts.
Work I can point at, with the year and the room it happened in.
Candy · Haier Group
4.5 million appliances
IoT-connected devices in the field
2016 · DiGiness
e1972 · sizeless fashion
AI full body scanning
Sizeless e-commerce experience
2021 · Atoms
Global brand · name withheld
€150 million revenues
60-country global e-commerce
2024 · Alkemy Group
Operating philosophy
Useful beats impressive.
Simplify what is tangled.
Most platform problems turn out to be comprehension problems wearing a technical costume. Untangle the model and half the roadmap disappears.
Keep the context that matters.
Be ruthless about what to drop and careful about what exists only in someone’s head. The second kind is what actually breaks when people leave.
Make the next decision easier to see.
The deliverable is rarely the system. It is the decision the team can now make without me in the room.