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I help global brands create cutting-edge digital experiences.

I develop innovative e-commerce platforms that reshape online shopping.

About Me

With over 15 years of experience in technology leadership, I specialize in architecting and developing cutting-edge e-commerce platforms that drive business growth and enhance customer experiences.

My expertise lies at the intersection of technology innovation and fashion retail, helping global brands navigate digital transformation and capitalize on emerging tech trends.

2021 - Present

Technical Director

Atoms - Retex Group - 200M Annual Revenue - 2000 Employees

Leading the development of e-commerce solutions for luxury brands, focusing on performance and scalability.

2018 - 2021

Co-Founder and CTO

Atoms - 5M Annual Revenue - 40 Employees

Developed digital experiences for luxury and design brands, enhancing their online presence and customer engagement.

2013 - 2016

Co-Founder and CTO

Stampalia - Startup

Marketplace focused on digital printing solutions

2007 - 2018

Co-Founder and CTO

DiGiness - 1M Annual Revenue - 8 Employees

Developed innovative digital solutions for startups, SMEs and global digital agencies.

2005 - 2007

Ruby on Rails Developer

Feelance

Specialized in Ruby on Rails development, contributing to various projects and enhancing my programming skills.

Selected Projects

Explore some of my most impactful work developing innovative digital solutions for global brands.

e1972 — Sizeless Fashion Meets Custom Tech

Inclusive Fashion Body Scanning Tech Custom E-commerce

We developed a fully sizeless e-commerce experience for e1972, combining inclusive design and sustainability. Using 3DLOOK’s body-scanning technology, the platform enabled custom-fit garments based on each user’s unique measurements — no sizing charts, just precision and personalization.

IoT remote device mangement for Candy / Hoover - Haier Group

IoT API Mobile React Native Firebase

Designed and deployed a remote management system for Candy/Hoover smart appliances—enhancing user experience at scale and powering control for over 4.5 millions connected devices.

The Loop

Thoughts, ideas, and technical explorations in a continuous stream of consciousness.

AI Documentation Retrieval-Augmented Generation

Supercharge Your Docs with AI Using Cloudflare AutoRAG

Pego

Turn your static documentation into an intelligent chatbot assistant. In this guide, you’ll learn how to combine Docusaurus, Cloudflare R2, AutoRAG, and GitHub Actions to create a self-updating, AI-powered documentation experience — perfect for developers who want more than just a search bar.

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workflow automation composable architecture

Trigger.dev for composable - automate everything, without the headaches

Pego

Discover how Trigger.dev is revolutionizing headless and composable development by making long-running workflows, AI integrations, and cross-platform orchestration not just possible—but effortless. From syncing Contentful with Algolia to automating product updates with Commerce Layer, learn why this open-source tool should be part of every modern developer’s stack.

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Let's talk

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Pego

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