Welcome to The Loop
There’s no shortage of blogs. What’s missing, sometimes, is signal.
In tech, especially in ecommerce and automation, we often find ourselves chasing what’s next—new frameworks, AI breakthroughs, composable architectures. But insight doesn’t come from chasing. It comes from looping: building, observing, iterating, learning.
That’s why I created The Loop.
Not just a blog. A space to share what I learn and build—as a CTO leading large teams, as someone passionate about clean code and efficient systems, and as a human who still gets excited about a well-designed workflow.
🌀 Why “The Loop”?
Because everything worth doing in tech is a loop:
- Product development?
Build → Test → Ship → Learn → Repeat - Team evolution?
Feedback → Adjust → Improve → Repeat - Personal growth?
Read → Try → Fail → Reflect → Repeat
The Loop is about that ongoing process. It’s where I share what happens inside it—mistakes, insights, patterns, and principles that survive contact with reality.
If you’re building complex ecommerce platforms, integrating AI into dev workflows, or trying to lead a dev team with clarity and focus, I think you’ll find value here.
🧠 What You’ll Find in The Loop
This space is where I publish articles that blend technical insight with strategic thinking, focused on:
- Composable commerce and modern ecommerce architecture
- AI in software development workflows
- Technical leadership and dev team culture
- Tools, code patterns, decision-making frameworks
Sometimes deeply technical, sometimes reflective. Always with a focus on real-world value—not vanity metrics or hype.
👥 Who This Is For
The Loop is written for:
- CTOs, tech leads, and engineering managers
- Product owners and ecommerce architects
- Developers curious about systems, tooling, and automation
- Anyone navigating the intersection of tech, teams, and strategy
Whether you lead a 40-person tech team or just want smarter ways to ship and scale, I want this space to help you think better and build better.
🔁 Staying In The Loop
Every article ends with a short section called “In The Loop”—a tool I’m exploring, a whitepaper worth reading, a design pattern I’m experimenting with. Think of it as a closing loop, a small but intentional nudge forward.
I believe in transparency, in sharing what works (and what doesn’t), and in contributing back to a tech community that’s given me a lot over the years.
So welcome.
Let’s stay in the loop.